Latest News & Insights

See the latest additional commentary and media mentions for the Gen Alpha Household Influence Study

Gen-Alpha Teens Are Quietly Becoming the Household’s Most Powerful Brand Influencers

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Amazon, Nike reign supreme with Gen Alpha teens: report

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New HarrisX and Allison Worldwide Study Reveals Gen Alpha Teens Emerge as the CMOs of the American Household – While Moms Remain the Chief Household Officers

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